Tuesday, 16 March 2010

Refining logo design...

Below is the final colour palette for my homeware range. Green overarching colour for the brand and then the other three colours are for the different ranges.
I have put the colours into the word home to see how they relate and it suddenly hit me...

...why are the sub-brands called 'home' too. Should they not have their own names? Below is a quick mock-up of what I think each colour/brand should say and look like.
I think you can see read the words easily, however to make sure it isn't just because I know it I will ask some people in the studio and at home to tell me what they say.

I do think that overall this makes more sense and will make the overall brand stronger.

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