branding development...

In the previous post I asked if I should have an overall colour for the branding as well as when it is split down into the different ranges. Below are the two options I have come up with.

The first has introduced two more punchy colours to the sub-brands. I did this as I thought they need to be a contrast to each other and also need to be easily distinguished. However is it too bright and colourful? I used the fresh, calm and simple green as the main branding colour as I think this is the strongest.

The second palette range shows the pale blue I used in the last post, however I do not think the i enough contrast between this and the turquoise. Also it would not stand out against the patterns and other ranges.

By writing this post I think I have made my mind up about the colours; the first choice is the winning one. However, I am going to discuss this is my crit to see if any other colours have been overlooked.