Monday 22 March 2010

colourway decisions

The fashion tutors have selected proposal 3.a to go with. However, they are unhappy with the current colour scheme and wanted to see more of a range. Below you can see the extensive range we gave them to consider. Both the colours selected need to work with black and white imagery and allow type to be easily read on them.


Feedback from this test sheet...
The last two columns are too pale and not striking enough. Like the idea of yellow but needs to be more punchy and less washed out. Believe the second colourway down in the left column is interesting - can you brighten these up?

FINAL COLOURWAY...
Raspberry = C = 10, M = 100, Y = 40, K = 0.
Yellow = C = 0, M = 10, Y = 100, K = 0.

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